I recently had the opportunity to present a workshop on blogging to select members of the Small Business Association of the Midlands (or SBAM, as they are also commonly known). SBAM is helping members becomes experts in their chosen areas and fields through public speaking engagements and regular contributions to AskSBAMidlands.info.
My presentation offered a variety of suggestions on how to develop ideas and market blog posts once they are published.
During the presentation I also mentioned my ongoing contributions on public relations and social media marketingto the Creative Freelancer Blog. Just by starting a public dialogue and engaging in conversations in a given area or field, you can begin to market yourself as a thought leader and, eventually, an expert.