Earlier today I had the opportunity to participate in a panel discussion about social media, branding, and advertising at the University of Nebraska at Omaha. It’s something I’ve developed an interest in and love to discuss with groups both large and small. Doing so with friends makes the experience even more enjoyable, as was the case this afternoon.
Below is a quick write-up used on the UNO campus that previewed the event; my notes from today’s panel are below.
“Advertising, Branding, and Social Media – Oh My!” is the focus of a Wednesday, Nov. 3, panel presentation for Adam Tyma’s Introduction to Mass Communication class.
The presentation, which begins at 1 p.m. in 101 College of Public Affairs and Community Service Building, will feature the following panelists:
– Dusty Davidson, BrightMix
– Megan Hunt, Princess Lasertron
– Jerilyn Kamm, UNO School of Communication
– Wendy Townley, UNO University Relations
“The worlds of marketing, advertising and public relations have been acutely changed by one thing: social media,” Tyma said. “Join our panelists and classmates to learn about, ask questions on and discuss this changing world with those who are seeing it, teaching it and living it first hand.”
The event will also be updated on Twitter, using the hashtag #JOUR1500Pnl3. Contact Tyma at firstname.lastname@example.org (@adamwtyma on Twitter) for more information.
Discussion Notes from Today’s Panel
• Social media simply cannot be ignored
• Branding is storytelling
• Social media makes storytelling easier, reaches more people (locally, regionally, nationally, globally)
• Allow others to say you are cool; it’s more effective than you saying you are cool (encourage others to tell your story)
• Storytelling must be honest, “truth in advertising”
• Know your audience
• Be responsive to comments online, the good and the bad
• Always maintain your own online identity separate from the product/service/organization you are promoting
• By discussing a trend/idea/topic online or by engaging in the conversation on a regular basis, you can become a “thought leader” (example: Design Crush by Birdhouse Interior Design)
• It’s OK to pimp others in your industry
I’d love to know your thoughts on social media and branding. A few questions to consider:
• What’s the future of traditional advertising, marketing, and public relations?
• How has social media impacted the way we spend our dollars?
• What does branding mean to you?
• Is it smart to brand yourself?