An active conversation about freelance creative work across the country is taking place on LinkedIn in the Creative Freelancer Conference group. The group is an offshoot of a new conference blog of the same name that’s picking up steam.
Earlier this week I weighed in on a conversation about the value of printed marketing materials. For Nerdy Thirty, I have had tremendous success with five-by-seven glossy postcards and nifty square stickers. Those two projects – along with the book’s cover – were created by three separate graphic designers: two in Omaha, one in Brooklyn.
Some folks on this particular thread questioned why I didn’t stick with just one graphic designer for the entire Nerdy Thirty marketing project. Initially, I was quite surprised by the question. Some said they felt using multiple designers smacked of disloyalty to the others and jeopardized brand consistency. “Nay,” I said to them:
I live in Omaha. We have a very collaborative creative community. The minute I knew Nerdy Thirty was going to be published, I wanted to “spread the wealth” as much as possible among the graphic designers I knew. The two designers who worked on the book cover and stickers, individually, happen to be very good friends. The woman who designed the postcards is a friend of mine in New York. All three graphic designers played together very, very well, and I was honest and up front with each that I was working with multiple people — again, to give everyone a chance to add a new project to their portfolio. I don’t think my brand suffered by using three graphic designers.
Now, it’s your turn. What are your thoughts on graphic designers and brand consistency?